Marketing Land analysts reported that about 6 000 users supported Microsoft’s “Scroogled” campaign over Goggle’s email service.
When counting the number, only users who signed the petition demanding from Google to stop using the content of emails for ads selection were taken into consideration. At the time of publishing the information the number was 6 223 subscribers.
Marketing Land’s analyst Danny Sullivan said:
– Of course, not all of those signing are Gmail users, as I’ll explain more below. And if Gmail has more than 300 million users, the percentage of Gmail users signing the petition would be even lower. But it’s already so tiny that give or take a million, ten million or even 100 million, it’s pretty clear Gmail users aren’t turning out to support this petition.
Analysts pointed out that about 300-450 million people use Google’s email service, which means that the number of collected signatures constitutes only 0.002 per cent of the Gmail’s audience. According to Marketing Land, Microsoft’s “Scroogled” campaign is “a pretty big failure”.
On February 6 Microsoft launched the website, where advantages of Outlook over Gmail were described. According to the posted information, Microsoft’s email service does not analyze the content of the letters in order to create ads selection. But Google’s one does. Furthermore, the site offers to sign a petition against Google and try using Outlook.
On St. Valentine’s Day Microsoft went even further – a short advertisement featuring Gmail’s postman was created. In the ad you can see the postman reading love letters to attach appropriate ads to them.
